The Visual Identity: The Heart of the Brand

The Visual Identity: The Heart of the Brand

The visual identity is much more than just a set of colors or logos. It is, in fact, the heart of the brand – the way a company presents...

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The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

Today, the first contact consumers have with a brand happens online. This moment is crucial and can determine the success or failure of a...

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