AI and the Essence of Design

AI and the Essence of Design

An Aicherian perspective on the future of design In the work and thought of Otl Aicher, design is always more than form. It is ethics, clarity,...

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Advantages and Disadvantages of the Minimalist Approach in Design

Advantages and Disadvantages of the Minimalist Approach in Design

Minimalist design has gained prominence in recent years, especially in the fields of branding, web design, and visual communication. With a focus...

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The Visual Identity: The Heart of the Brand

The Visual Identity: The Heart of the Brand

The visual identity is much more than just a set of colors or logos. It is, in fact, the heart of the brand – the way a company presents...

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The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

Today, the first contact consumers have with a brand happens online. This moment is crucial and can determine the success or failure of a...

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Transform your company with Visual Thinking

Transform your company with Visual Thinking

Introduction to Visual Thinking Visual Thinking is a methodology that uses visual representations to organize information, solve problems, and...

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Transforming Businesses through Design

Transforming Businesses through Design

At BenjaminFlower, we believe design is more than just aesthetics – it’s the art of transforming ideas into exciting and memorable...

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Graphic design beyond aesthetics: Empathy as a fundamental pillar

Graphic design beyond aesthetics: Empathy as a fundamental pillar

Graphic Design: More Than Colors and Shapes Graphic design is more than just colors and shapes. It’s a language that communicates messages,...

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Act I: The Modern Designer’s Toolbox

Act I: The Modern Designer’s Toolbox

Scenery: The stage is lit with a creative aura. A single spotlight casts light on a table where an intriguing box rests. The narrator enters,...

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The designer’s mission

The designer’s mission

Emotional design is more than an aesthetic approach – it’s a mission. It is the quest to create emotionally engaging and...

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