AI and the Essence of Design

AI and the Essence of Design

An Aicherian perspective on the future of design In the work and thought of Otl Aicher, design is always more than form. It is ethics, clarity,...

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Advantages and Disadvantages of the Minimalist Approach in Design

Advantages and Disadvantages of the Minimalist Approach in Design

Toggle Minimalist design has gained prominence in recent years, especially in the fields of branding, web design, and visual communication....

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The Visual Identity: The Heart of the Brand

The Visual Identity: The Heart of the Brand

Toggle The visual identity is much more than just a set of colors or logos. It is, in fact, the heart of the brand – the way a company...

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The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

Toggle Today, the first contact consumers have with a brand happens online. This moment is crucial and can determine the success or failure...

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Transform your company with Visual Thinking

Transform your company with Visual Thinking

Toggle Introduction to Visual ThinkingWhy is Visual Thinking Important for Companies?Benefits of Visual Thinking for CompaniesHow to Implement...

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Transforming Businesses through Design

Transforming Businesses through Design

Toggle At BenjaminFlower, we believe design is more than just aesthetics – it’s the art of transforming ideas into exciting and...

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Graphic design beyond aesthetics: Empathy as a fundamental pillar

Graphic design beyond aesthetics: Empathy as a fundamental pillar

Toggle Graphic Design: More Than Colors and ShapesEmpathy as a Connecting Element1. In-Depth Audience Research2. Choosing Colors and Visual...

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Act I: The Modern Designer’s Toolbox

Act I: The Modern Designer’s Toolbox

Toggle Scenery: The stage is lit with a creative aura. A single spotlight casts light on a table where an intriguing box rests. The narrator...

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The designer’s mission

The designer’s mission

Toggle Emotional design is more than an aesthetic approach – it’s a mission.It is the quest to create emotionally engaging...

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