Advantages and Disadvantages of the Minimalist Approach in Design

Advantages and Disadvantages of the Minimalist Approach in Design

Minimalist design has gained prominence in recent years, especially in the fields of branding, web design, and visual communication. With a focus...

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The Visual Identity: The Heart of the Brand

The Visual Identity: The Heart of the Brand

The visual identity is much more than just a set of colors or logos. It is, in fact, the heart of the brand – the way a company presents...

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The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

The Impact of Digital Design on Brand-Consumer Relationships: 5 Essential Tips

Today, the first contact consumers have with a brand happens online. This moment is crucial and can determine the success or failure of a...

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Transforming Businesses through Design

Transforming Businesses through Design

At BenjaminFlower, we believe design is more than just aesthetics – it’s the art of transforming ideas into exciting and memorable...

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Graphic design beyond aesthetics: Empathy as a fundamental pillar

Graphic design beyond aesthetics: Empathy as a fundamental pillar

Graphic Design: More Than Colors and Shapes Graphic design is more than just colors and shapes. It’s a language that communicates messages,...

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The designer’s mission

The designer’s mission

Emotional design is more than an aesthetic approach – it’s a mission. It is the quest to create emotionally engaging and...

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